Is the evidence convincing? All points spoken about are convincing and real. I believe the author is an authority. He is a university professor.
What kind of language does the author use? Is it objective and dispassionate? Refreshing to know the author took time to make sure the average reader could understand everything about his book.
Does the author—or can you—draw implications for the future? Author did not draw any implications. He was just offering his advice on investments. Sound advice that allows people to have a better understanding on how to invest.
Disclosure: I received a review copy of this book from the author.